Quoc Truong was chosen by Hollywood as an ambassador

On the afternoon of October 14, Universal Pictures and the distributor of the film Black Phone 2 in Vietnam officially announced actor Quoc Truong as the film's image ambassador. This is the first time a Hollywood production has chosen an official representative in Vietnam, marking an important turning point in the major film studio's promotional strategy in Southeast Asia.

In Asia, the trend of inviting local artists to be film ambassadors has become a popular strategy, helping international film studios reach local audiences in a more intimate and emotional way. Through their images and personal stories, ambassadors like Quoc Truong act as a bridge to help Vietnamese viewers perceive the film from a more familiar and emotional perspective.

The fact that Black Phone 2 chose a Vietnamese artist as its ambassador shows Universal Pictures' strategic move in approaching the Southeast Asian market. This is not just a simple promotional activity, but also a recognition of the growing position of Vietnamese cinema and audiences on the global film map.