Da Nang opens new development opportunities through the cultural industry

Cultural industry - a new growth engine for coastal cities.

In recent years, along with the shift in its growth model, Da Nang has proactively approached the cultural industry as a comprehensive economic sector, closely linking creativity, technology, heritage, and the market.

According to the Da Nang Department of Culture, Sports and Tourism, during the period 2017-2023, Da Nang's cultural industries achieved significant growth, contributing an average of approximately 4.71% to the GRDP, with many rapidly developing sectors such as advertising, film, software and entertainment games, and cultural tourism .

Notably, regional and international cultural and artistic events such as the Da Nang International Fireworks Festival, the Da Nang Asian Film Festival, music festivals, and street art performances have created distinctive features and elevated the image of Da Nang.

In the context of Da Nang aiming to become a leading Asian coastal city by 2045, the cultural industry is identified as one of the new growth drivers, complementing traditional pillars such as tourism, services, and high technology.

The city aims for cultural industries to contribute over 13% to its GRDP by 2030, gradually transforming Da Nang into a key cultural industry center of the country, with regional competitiveness.

To realize this goal, the city has clearly identified advantageous sectors, including advertising, film, radio and television, performing arts and entertainment, cultural tourism, creative design, and digital media. These are fields that are both based on creativity and have the potential to strongly spread to other economic sectors, creating a sustainable value-added chain.